Event Topic: "Turning Ideas into Business Cases"

Do you have lots of lightbulb moments to shake up your company or industry but none of your ideas see the light of day? Do you find your Business Cases never get approved?

Effective Business Cases capture all relevant facts and link them together into a cohesive story about great product ideas that a business should realise.  This story tells your stakeholders about the what, why, how, when, where, and how much.

In our lunchtime Product Talk, we will be looking at how to generate great product ideas, validate whether it is feasible business opportunity and turn it into a Business Case that is more likely to get approved in your organisation.  We will also discuss how you can sound convincing when you present your Business Case.

brainmates' co-director & lead trainer, Nick Coster will be leading this discussion. The panelists for this Product Talk are:

• Jen Armstrong, Director of Marketing CMO Pacific at LexisNexis
• Kees Kwakernaak, Managing Director, Global Treasury Services - Product Management at Bank of America Merrill Lynch
• Nick Muldoon, Product Manager at Atlassian

Come armed with stories of your past good & bad experiences to share with other product managers, as well as your examples of your business cases & the brainmates team will show you theirs.

Your Questions:

If you have a question about generating product ideas, validating business opportunities or building a business case, please add it in the comments below or tweet it to @brainmates with the tag #bmtalk. We will add it to our panel discussion questions on the day.

About Product Talks

brainmates started "Product Talks" in 2008 to facilitate conversations about the many common challenges faced by Product Managers. To fuel discussion, we've prepared a topic for each event. The sessions are generally led by Nick Coster who asks a series of questions and occasionally voices his own opinion. We encourage open debate so the group can learn from us and each other. On occasions, "Product Talks" is led by a guest speaker.

"Product Talks" is also a networking function. We’re keen for Product Managers across different industries to meet up and exchange business cards. You never know where your next job offer will come from.

Please come with strong opinions and a desire to voice them!

There will also be a door prize draw for everyone who pre-registers and then provides their business card at the the event, so register now!

About brainmates

brainmates leads companies to develop customer-centric products. We help clients to articulate their customers' needs and create products their customers love.